NHN's Bold Move: Launching New Games to Revive Profitability
NHN is making a significant push to revive its gaming business with the simultaneous launch of two new titles, ‘Abyssdia’ and ‘Oshi no Ko: Puzzle Star’. While the excitement around these releases is palpable, the real challenge lies in converting the initial player interest into sustainable revenue. With the gaming sector only growing by 4.4% last year, NHN’s CEO has set an ambitious goal of increasing game revenue by 30% by 2025, but achieving this will require more than just new titles.
‘Abyssdia’, a collectible RPG, has already topped the charts in Korea, while ‘Puzzle Star’ has made waves in Japan, showcasing the potential of leveraging popular IPs. However, industry experts remain skeptical about NHN’s ability to generate substantial profits, especially since both titles rely heavily on external intellectual properties. As the company navigates these challenges, the easing of web board game regulations could provide a much-needed boost to its core business.
As NHN embarks on this journey of revitalization, it will be interesting to see if these new games can indeed turn the tide. Will they be the key to unlocking greater profitability, or will NHN need to rethink its strategy entirely?
Original source: https://it.chosun.com/news/articleView.html?idxno=2023092158039