Sanrio, the beloved creator of Hello Kitty, is making a significant leap into the gaming industry with the launch of Sanrio Games. This strategic move aims to tap into the fast-growing global gaming market by integrating its iconic characters into a party game for Nintendo Switch and Switch 2 formats. Over the next three years, Sanrio plans to release at least 10 titles, with the first set to debut this fall, marking a pivotal moment for the company as it seeks to diversify its revenue streams.

Exciting news for fans of Sanrio and mobile gaming! The newly launched game, Hello Kitty Merch Match, is now available on both Android and iOS platforms in 144 countries and regions. This free-to-play 3D puzzle game invites players to engage in a delightful experience where they can tap on three matching Sanrio character merchandise items to clear stages. With over 1,000 unique character items to collect, the game promises endless fun for both casual gamers and die-hard fans alike.