Sanrio, the beloved creator of Hello Kitty, is making a significant leap into the gaming industry with the launch of Sanrio Games. This strategic move aims to tap into the fast-growing global gaming market by integrating its iconic characters into a party game for Nintendo Switch and Switch 2 formats. Over the next three years, Sanrio plans to release at least 10 titles, with the first set to debut this fall, marking a pivotal moment for the company as it seeks to diversify its revenue streams.